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Headline Daily
''Headline Daily'' () was launched on 12 July 2005, by Sing Tao Newspaper Group Limited and became the second free Chinese newspaper published officially in Hong Kong (''Metropolis Daily'' () being the first). The paper is only distributed on weekdays and is aimed at the working class. The estimated average daily circulation of the paper is around 900,000-1,000,000.〔(''Yahoo! HONG KONG'' ), updated on 13/9/05〕 The paper provides local and international news as well as articles on business news, entertainment, lifestyle and sports.
== Reasons for the launch of the newspaper ==
The newspaper was launched as the Chairman of Sing Tao News Corporation, Charles Ho Tsu Kwok (), felt there was room for the further development of free newspapers in Hong Kong in terms of content, distribution network and advertising formats.
The pace of life in Hong Kong is so fast and people are so busy that ''Headline Daily'' was established to meet the people's needs by providing them with first-hand information on the hottest daily topics in a manner as concise and lively as possible, while attempting to portray a "positive" and "lively" image to readers.
In terms of market competition, the ''Headline Daily'' was also launched in a bid to gain a greater market share of the territory's advertising market for Sing Tao News Corporation and to explore a new source of income for the corporation.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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